Our Manifesto

All big things
start as small things.

Fully formed ideas and
products don’t just appear.
They’re designed and built
piece by piece, the culmination
of countless tiny decisions.

Sometimes we have grand
visions. However, the work
needed to realize those
grand visions takes time
and comes in scraps. Big
discoveries happen in
small increments.

As creators,
we give too much weight
to the big boys. Trying to
be like the others, the ones
who’ve made it, only serves
to hold us back.

But growth is what happens,
it’s not what we create.

Because real work is about
taking small steps every day.
Week in and week out.
That’s what matters.
The stuff which moves us
closer to finding answers.

Learn what gets results.
Then do more of that.

Start small,
and keep going.